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501(c)Files | Nonprofit News

Archive for February 2008

February 8th, 2008

The Not-So-Dirty Secret of Nonprofit Marketing

Nonprofit staffers too often hear the word “branding” and end up throwing up in their mouths a little bit. That they have to deal with marketing is bad enough, but branding is a concept and practice that is crass and commercial and too far removed from their organizations’ respective missions to care about.
That’s the wrong [...]

By Tom Durso -- 2 comments

February 8th, 2008

Nonprofit Profile | A Watchdog for Political Ads

Hey, have you heard that the United States is in the midst of a presidential campaign? And you know what that means: In addition to epic pandering, lofty promises, and countless charges and countercharges, the airwaves are now filled to the rafters with commercials making all sorts of extraordinary claims. Sometimes they’re positive ads, with [...]

By Tom Durso -- 0 comments

February 7th, 2008

Mining the Mission | Star Power and the Need to Vote

The reason political candidates spend so much time pandering to senior citizens is very, very simple: They vote. Issues of interest to young people — access to college, for example — don’t get much time in stump speeches, in large part because it would be a waste of time for candidates to pitch ideas to [...]

By Tom Durso -- 2 comments

February 7th, 2008

All the News That’s Fit To Be Funded

Corporate ownership of newspapers has been mostly a failure, with papers losing readers, trimming staff, and putting out increasingly inferior products. Wall Street’s narrow focus on quarterly earnings statements is completely at odds with what excellent journalism is: a long-term and often painstaking venture meant to report what is happening, and in so doing create [...]

By Tom Durso -- 0 comments

February 6th, 2008

In(c)ights | Pushing Nonprofits Toward Politics

Robert Egger fully admits that his “bird-dogging” of presidential candidates campaigning last month in New Hampshire was more about theater than anything else. By sticking a camera in their faces and asking them what role nonprofits would play in their administration, he hoped to make them realize that the sector is beginning to become deeply [...]

By Tom Durso -- 0 comments

February 5th, 2008

California Dreamin’ | Now It’s Sacramento’s Turn to Stick Its Nose Into Nonprofits’ Business

Debate all you want the merits of proposed legislation in California that “would require a private foundation with assets over 250,000,000 to collect specified ethnic and gender data pertaining to its governance and grantmaking,” but the end result would be more work for nonprofits, greater government intrusion into their operations, and no discernible increase in [...]

By Tom Durso -- 0 comments

February 5th, 2008

Missing the Mission | Bob Knight’s Sad Legacy

Indiana University’s mission statement talks of maintaining “friendly, collegial, and humane environments,” while Texas Tech’s mentions fostering “personal development” and stimulating “service to humankind.” These two schools were Bob Knight’s most recent employers. Knight retired yesterday after a stunning successful career as an NCAA Division I men’s basketball coach. An uncompromising figure and terrific coach [...]

By Tom Durso -- 5 comments

February 4th, 2008

How to … Write Eye-Catching Grant Proposals

Last month the Nonprofit Center at La Salle University brought together a handful of funders for a panel discussion of tips and trends. Representatives of dozens of nonprofits packed a meeting room in the basement of PECO Energy’s Center City Philadelphia headquarters to listen in, and the Center was kind enough to [...]

By Tom Durso -- 1 comment

February 3rd, 2008

Notes, Follow-Ups, and Reminders | Legislative Update, Grant-Writing, RSS

The Indiana House of Representatives’ Ways and Means Committee stuck the recent proposal to levy PILOTs on nonprofits in its back pocket, adjourning without taking action on the measure, effectively killing it. Still, nonprofits would be well served to prepare for similar proposals elsewhere.
The Grant Institute will hold its Grants 101: Professional Grant Proposal Writing [...]

By Tom Durso -- 0 comments

February 1st, 2008

Nonprofit Profile | Patriot Games

Like the New York Giants, their opponent in Sunday’s Super Bowl, the New England Patriots have developed relationships with numerous nonprofits working in the community. The team, in fact, started its own nonprofit, the New England Patriots Charitable Foundation, “to assist a variety of charitable organizations and programs by supporting their educational, family and health [...]

By Tom Durso -- 0 comments