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501(c)Files | Nonprofit News

A New Nonprofit Blog Asks: Why Do You Give?

by Tom Durso on January 19th, 2008

Give Laura Otten this: When the director of the Nonprofit Center at La Salle University enters the blogging pool, she does it with a splash-inducing cannonball, not a wussy little dip of her toe. Otten kicks off her new blog, Nonprofit University, with a really intriguing post about why people give.

University of Colorado Professor Thomas Pyszcynski and colleagues recently tested people’s attitudes towards charitable organization as influenced by their surroundings. … Some people were stopped directly in front of a clearly marked funeral home, while others were stopped three blocks away. Can you guess which group was more positively inclined towards charities? Any surprise that it was the group staring death in the face? Apparently reminders of our own mortality cause us to want to help others more than if we aren’t being so reminded.

Welcome to the blogosphere, Laura. If you’re first post is any indication, we should be in for some interesting reading. | 501(c)

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