A Tale of Two Seasons
It was the most commercial of times, it was the most charitable of times.
Decrying the rampant consumerism of the period between Thanksgiving and December 25 is a fool’s errand. The toothpaste is out of the tube, and there’s no putting it back in. We’re exhorted nearly nonstop to spend, spend, spend, lest our loved ones think we hold them in low esteem. And if you have no one you wish to spend on, well, enjoy our holiday deal-busters for yourself!
Yet in the midst of this very for-profit mindset is the most visible regular giving of the year. Newspapers run charity drives, TV devotes time to the less fortunate, and you can’t be in a public place without hearing the ringing of a Salvation Army Bell. For all of the bottom-line reminders, there is an almost equally striking nonprofit mindset. (Key word: “almost.”) The dissonance is notable. | 501(c)
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POSTED IN: Charity, For-profit, Musings
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