Anticipating a Banner Day for Nonprofit Marketing …
With limited resources and a need to reach new publics, nonprofits would do well to consider the expanding realm of digital and interactive marketing. Rachel Clarke, who writes Behind the Buzz, this week’s b5media Business Channel blog of the week, is on top of the latest trends in the field. I know, I know — contemplating a digital marketing campaign when you’re barely making your newsletter deadlines is daunting. But a little bit of upfront elbow grease and expenditures could go a long way toward more effective marketing, in terms of both cost and impact. Check out Behind the Buzz and see if Rachel can give you something new to think about. | 501(c)
Tags: Rachel Clarke, Behind the Buzz, nonprofit marketing
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