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501(c)Files | Nonprofit News

Archive for the ‘Marketing’ Category

May 11th, 2008

Notes, Follow-Ups, and Reminders | Canadian Fundraising, Media Pitching, Pitching a Nonprofiteer, Seeking Stimulus, a New Doctorate, RSS

Canada tries to inject ethics into fundraising. | Toronto Star
Three little letters to guide nonprofit media pitching. | Nonprofit Communications
A nonprofit professional finds herself on the other side of the fundraising relationship … and doesn’t like it. | Nonprofit Congress Blog
Nonprofits join retailers in making a pitch for the government’s lame attempt to bribe taxpayers […]

By Tom Durso -- 0 comments

April 20th, 2008

Notes, Follow-Ups, and Reminders | Terrorism and Nonprofits, Taglines, Economic Development, Taxing Higher Ed, RSS

The effects of anti-terrorism finance programs on nonprofits. | OMB Watch
The huge missed opportunity of nonprofit taglines. | Getting Attention
Advocating for a nonprofit voice in regional economic development decision making. | Roanoke Times
Uganda proposes taxing a private university. | allAfrica.com
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow the simple […]

By Tom Durso -- 0 comments

April 13th, 2008

Notes, Follow-Ups, and Reminders | Volunteers, Career Suggestions, YouTube, Win a Prize, RSS

Volunteering skills instead of sweat. | Boston Globe
Want to work for a nonprofit but aren’t sure doing what? Consider these jobs. | CareerBuilder.com/CNN.com
How to use YouTube to promote your cause. | Wild Apricot Blog
Don’t forget about this month’s b5 Business Channel contest.
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow […]

By Tom Durso -- 0 comments

April 11th, 2008

Nonprofit Profile | A Bold Attempt to Link Nonprofits, Corporations, the Media, and People

Talk about ambitious. Greg McHale thinks he’s found a win-win-win-win way for:

Nonprofits to reach greater numbers of donors, volunteers, and event participants
People to discover new ways to contribute to the causes they believe in
Media companies to earn more advertising revenue
Corporations to increase the visibility of their giving programs

McHale is the founder and CEO of good2gether, […]

By Tom Durso -- 0 comments

March 30th, 2008

Notes, Reminders, and Follow-Ups | ‘Wired Wealthy,’ E-mail, Board Interest, New Naming Options, Harvard Law, RSS

Are you connecting with your "wired wealthy"? Probably not.
The power of e-mail to reach your publics.
Tips on keeping your board’s head in the game.
Should the sector call itself something different?
Harvard Law took a good first step. More is needed.
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow the simple instructions. […]

By Tom Durso -- 0 comments

March 23rd, 2008

Notes, Follow-Ups, and Reminders | Must-See TV, Competition for Donors, Obama’s Mama, RSS

And the 2008 DoGooderTV Video Awards go to …
How does the competition for donors affect nonprofit behavior?
Stanley Ann Dunham Soetoro, a.k.a. Barack Obama’s mom: influenced by her work with nonprofits.
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow the simple instructions. As always, thanks for reading! | 501(c)

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By Tom Durso -- 2 comments

March 19th, 2008

A Thought on Slowing Down … While Advancing the Mission

Web 2.0, social media, client relations management systems, interactive media, direct mail, e-mail blasts, viral marketing, and on and on and on.
The world demands ever-increasing velocity, and nonprofits are no exception. They’re working like hell — sometimes successfully, sometimes not — to keep up with the changing times and apply new strategies and tactics to […]

By Tom Durso -- 3 comments

March 18th, 2008

Anticipating a Banner Day for Nonprofit Marketing …

With limited resources and a need to reach new publics, nonprofits would do well to consider the expanding realm of digital and interactive marketing. Rachel Clarke, who writes Behind the Buzz, this week’s b5media Business Channel blog of the week, is on top of the latest trends in the field. I know, I know — […]

By Tom Durso -- 0 comments

March 12th, 2008

Notes, Follow-Ups, and Reminders | Messaging, Careers, the Economy, Philanthropy’s New Face, RSS

Eighty-six the boring note from your executive director and use your newsletter to tell the organization’s story instead.
Why should Baby Boomers have all the fun? Advice on starting your career in the nonprofit sector.
Fundraising: so far, so good, crappy economy and all.
"Giving is the new getting." In other words: Philanthropy — not just for the […]

By Tom Durso -- 0 comments

February 15th, 2008

Yet Another Reason to Consider Online Solicitations

To death and taxes Benjamin Franklin should have added “postal increases.”
” The standard mail category used widely by nonprofits will see an average increase of 2.875 percent, coming in under the 2.9-percent cap,” the NonProfit Times reported yesterday. “And, nonprofit standard regular parcels and Non-Flat Machinable, which effectively was a new class that doubled rates […]

By Tom Durso -- 0 comments

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