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501(c)Files | Nonprofit News

Archive for the ‘Marketing’ Category

June 9th, 2008

How to … Engage in Effective Damage Control

Nonprofits are not immune to the need to practice crisis communications. In fact, in some ways they may find it even more necessary than their corporate brethren: For-profit malfeasance is often shrugged off as business as usual, but in the third sector, where trust is such a key element, wrongdoing can lead to long-term consequences […]

By Tom Durso -- 0 comments

June 8th, 2008

Notes, Follow-Ups, and Reminders | Nonprofit Tidbits from the Past Week

A nonprofit radio station that was a lifeline during Hurricane Katrina needs financial help. | Biloxi, Miss., SunHerald
Craigslist plans on targeting the nonprofit sector. | Deserted After Dark
A new nonprofit from Thomas Keller and Daniel Boulud aims to help young American chefs prep for an international cooking competition. | San Francisco Chronicle
How to choose a […]

By Tom Durso -- 0 comments

May 26th, 2008

How to … Use Audio and Video to Tell Your Story

My recent thoughts on storytelling dovetail nicely with some of the advice I heard at the Web 2.0 seminar I attended a few weeks back. The seminar, about how nonprofits can leverage advances in new media, sponsored by the Nonprofit Center at La Salle University and held at the Pew Charitable Trusts’ headquarters, featured a […]

By Tom Durso -- 0 comments

May 25th, 2008

Notes, Follow-Ups, and Reminders | Candy Fundraisers, Wikimedia, Grad School, J & J v. Red Cross, RSS

Sweet! How to raise money with candy sales and not lose your shirt to online middlemen. | Nolo’s Fundraising Tips for Busy Nonprofits
Is the Wikimedia Foundation spiking bad news about Wikipedia? | The Register of London
For future leaders in philanthropy, an M.B.A. or an M.P.A.? | FLiP
Looks like J&J is going to whiff on its […]

By Tom Durso -- 0 comments

May 19th, 2008

How to … Begin Branding Your Nonprofit Online

Love it or hate it, the Internet isn’t going anywhere, and for nonprofits, it’s a terrific and inexpensive way to talk about mission and engage people with what they’re trying to do. Even now, though, too many of the sector’s organizations flounder around online without a clue as to the medium’s vast possibilities. A couple […]

By Tom Durso -- 0 comments

May 17th, 2008

From Blogging to YouTubing to Wikis, Nonprofits Are Ahead of Their Corporate Brethren

Our friends in the corporate world like to think they’re setting an example for us nonprofit types to follow, but according to a study cited by Simon van Wyk, founder of the digital marketing company HotHouse Interactive, "charities in the US are outpacing the business world in their use of social media/web 2.0."

The study of […]

By Tom Durso -- 0 comments

May 11th, 2008

Notes, Follow-Ups, and Reminders | Canadian Fundraising, Media Pitching, Pitching a Nonprofiteer, Seeking Stimulus, a New Doctorate, RSS

Canada tries to inject ethics into fundraising. | Toronto Star
Three little letters to guide nonprofit media pitching. | Nonprofit Communications
A nonprofit professional finds herself on the other side of the fundraising relationship … and doesn’t like it. | Nonprofit Congress Blog
Nonprofits join retailers in making a pitch for the government’s lame attempt to bribe taxpayers […]

By Tom Durso -- 0 comments

April 20th, 2008

Notes, Follow-Ups, and Reminders | Terrorism and Nonprofits, Taglines, Economic Development, Taxing Higher Ed, RSS

The effects of anti-terrorism finance programs on nonprofits. | OMB Watch
The huge missed opportunity of nonprofit taglines. | Getting Attention
Advocating for a nonprofit voice in regional economic development decision making. | Roanoke Times
Uganda proposes taxing a private university. | allAfrica.com
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow the simple […]

By Tom Durso -- 0 comments

April 13th, 2008

Notes, Follow-Ups, and Reminders | Volunteers, Career Suggestions, YouTube, Win a Prize, RSS

Volunteering skills instead of sweat. | Boston Globe
Want to work for a nonprofit but aren’t sure doing what? Consider these jobs. | CareerBuilder.com/CNN.com
How to use YouTube to promote your cause. | Wild Apricot Blog
Don’t forget about this month’s b5 Business Channel contest.
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow […]

By Tom Durso -- 0 comments

April 11th, 2008

Nonprofit Profile | A Bold Attempt to Link Nonprofits, Corporations, the Media, and People

Talk about ambitious. Greg McHale thinks he’s found a win-win-win-win way for:

Nonprofits to reach greater numbers of donors, volunteers, and event participants
People to discover new ways to contribute to the causes they believe in
Media companies to earn more advertising revenue
Corporations to increase the visibility of their giving programs

McHale is the founder and CEO of good2gether, […]

By Tom Durso -- 0 comments