April 11th, 2008
Talk about ambitious. Greg McHale thinks he’s found a win-win-win-win way for:
Nonprofits to reach greater numbers of donors, volunteers, and event participants
People to discover new ways to contribute to the causes they believe in
Media companies to earn more advertising revenue
Corporations to increase the visibility of their giving programs
McHale is the founder and CEO of good2gether, […]
By Tom Durso -- 0 comments
March 30th, 2008
Are you connecting with your "wired wealthy"? Probably not.
The power of e-mail to reach your publics.
Tips on keeping your board’s head in the game.
Should the sector call itself something different?
Harvard Law took a good first step. More is needed.
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow the simple instructions. […]
By Tom Durso -- 0 comments
March 23rd, 2008
And the 2008 DoGooderTV Video Awards go to …
How does the competition for donors affect nonprofit behavior?
Stanley Ann Dunham Soetoro, a.k.a. Barack Obama’s mom: influenced by her work with nonprofits.
It’s wicked easy to subscribe to 501(c) Files feeds: Just click here and follow the simple instructions. As always, thanks for reading! | 501(c)
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By Tom Durso -- 2 comments
March 19th, 2008
Web 2.0, social media, client relations management systems, interactive media, direct mail, e-mail blasts, viral marketing, and on and on and on.
The world demands ever-increasing velocity, and nonprofits are no exception. They’re working like hell — sometimes successfully, sometimes not — to keep up with the changing times and apply new strategies and tactics to […]
By Tom Durso -- 3 comments
March 18th, 2008
With limited resources and a need to reach new publics, nonprofits would do well to consider the expanding realm of digital and interactive marketing. Rachel Clarke, who writes Behind the Buzz, this week’s b5media Business Channel blog of the week, is on top of the latest trends in the field. I know, I know — […]
By Tom Durso -- 0 comments
March 12th, 2008
Eighty-six the boring note from your executive director and use your newsletter to tell the organization’s story instead.
Why should Baby Boomers have all the fun? Advice on starting your career in the nonprofit sector.
Fundraising: so far, so good, crappy economy and all.
"Giving is the new getting." In other words: Philanthropy — not just for the […]
By Tom Durso -- 0 comments
February 15th, 2008
To death and taxes Benjamin Franklin should have added “postal increases.”
” The standard mail category used widely by nonprofits will see an average increase of 2.875 percent, coming in under the 2.9-percent cap,” the NonProfit Times reported yesterday. “And, nonprofit standard regular parcels and Non-Flat Machinable, which effectively was a new class that doubled rates […]
By Tom Durso -- 0 comments
February 8th, 2008
Nonprofit staffers too often hear the word “branding” and end up throwing up in their mouths a little bit. That they have to deal with marketing is bad enough, but branding is a concept and practice that is crass and commercial and too far removed from their organizations’ respective missions to care about.
That’s the wrong […]
By Tom Durso -- 2 comments
January 29th, 2008
I have nothing against attractive women striking provocative poses while wearing bikinis — nothing at all — but for the Miss America Organization to try to maintain the relevance of its annual pageant by bathing it in a risque light strikes me as distasteful at best and harmful at worst. Miss Michigan won the crown […]
By Tom Durso -- 0 comments
January 17th, 2008
Many people at the nonprofit where I worked for 10 years in two separate stints shuddered when they heard the word “branding,” as immersed as it is in corporate marketing projects. Yet nonprofits face the same challenge as businesses do: an increasingly crowded marketplace filled with consumers who are overcommitted and underfocused. Cutting through the […]
By Tom Durso -- 0 comments
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