Many people at the nonprofit where I worked for 10 years in two separate stints shuddered when they heard the word “branding,” as immersed as it is in corporate marketing projects. Yet nonprofits face the same challenge as businesses do: an increasingly crowded marketplace filled with consumers who are overcommitted and underfocused. Cutting through the […]
The Chronicle of Philanthropy’s Give and Take blog this week linked to Charity Governance’s disapproving view of nonprofit/for-profit partnerships in the wake of the Intel/One Laptop Per Child breakup and asked, “Are corporate partnerships effective for charities?” Here’s what CG blogger Jack Siegel had to say:
… [M]any of these innovative partnerships […]
There’s a great discussion happening over at Gift Hub about whether philanthropic leaders should blog. Blogger Phil Cubeta, a financial services exec who directs his company’s charitable efforts and who calls himself a “morals tutor to America’s wealthiest families,” offers 24 reasons, some of them serious, some of them not, against such public commentary, and […]
A few years back, the nonprofit where I worked, spurred by a savvy marketing communications guy who was trying to drag the organization kicking and screaming into the 21st century, engaged in the painful of process of developing a tagline. More than a few members of the internal community thought the initiative a shallow, unseemly […]
Exploring the Business of Nonprofits
Written by Kelly Phillips Erb [email] for b5media.
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