How Public Should Nonprofit Leaders Be?
There’s a great discussion happening over at Gift Hub about whether philanthropic leaders should blog. Blogger Phil Cubeta, a financial services exec who directs his company’s charitable efforts and who calls himself a “morals tutor to America’s wealthiest families,” offers 24 reasons, some of them serious, some of them not, against such public commentary, and invites his readers to weigh in in favor of the practice. With trend watchers predicting an age of “transparency tyranny,” anything that results in greater accountability and in clearer views of one’s organization would seem to be of obvious benefit. Yet I’d argue for even more basis reasons: Blogging allows nonprofits to disseminate cheaply an unfiltered message and to steer the conversation in the ways they desire. Done correctly, it is proactive, not reactive, with the potential to engage both new and existing audiences in such critical areas as mission and fundraising. | 501(c)
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POSTED IN: Accountability, Marketing, Musings, Recogntion
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