Introducing G-Philanthropy
Now that Google has jumped into the philanthropic pool, don’t expect the wildly innovative and ubiquitous online empire to be a passive donor. Google.org, the company’s two-year-old philanthropic division, announced its first grants yesterday, pledging $25 million in the five areas it has chosen to fund:
- The development of renewable energy that is cheaper that electricity produced from coal
- The development of hybrid cars
- The prediction and prevention of such emerging threats as infectious disease and climate risk
- Improvements in information delivery to empower citizens, communities, providers, and governments for better public services
- The growth of small and medium-sized enterprises
Google.org’s head, physician Larry Brilliant, said yesterday that he “received tens of thousands of ideas for initiatives and took dozens of research trips to Africa and Asia over the past year to narrow the company’s philanthropic focus,” according to the Washington Post. That level of philanthropic immersion tells me that the G-guys will be very interested in accountability once their grantees receive funding and get working on the new projects. | 501(c)
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