The Myth of Bake Sales as a Viable Fundraising Tool
The notion among the general public that nonprofits should be able to operate successfully while maintaining absolutely bare-bones operations is not only annoying, says a California SPCA official, it is also dangerous. Writing in the Palm Springs Desert Sun, Fred Saunders offers a very cogent reason why:
These are misconceptions that hinder the growth of the organization and become obstacles to achievement of the organization’s mission. The nonprofit organization must be run as if it were a serious business if it is to be successful and continue to exist in a competitive market. To do this, the notion that a nonprofit group should not make a profit needs to be dispelled.
Saunders goes on to conduct that dispelling with five points that make the case for a business-oriented outlook for the sector. With respect to the paragraph above, these two points from his column bear repeating here:
- Dependable and knowledgeable staff must be paid livable salaries and benefits.
- Money must be spent on resources that help meet the organization’s mission.
It’s worth reading to digest all of Saunders’s points and to absorb his pragmatic, forward-thinking worldview. | 501(c)
Related Stories
POSTED IN: Business affairs, For-profit, Worth a look
0 opinions for The Myth of Bake Sales as a Viable Fundraising Tool
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: