A Canadian Nonprofit Looks to the Tribe to Speak
Jailbreak fundraisers, in which local celebrities go behind bars until enough money can be donated to “free” them, are a familiar feature of the charitable landscape, so kudos to the Nova Scotia chapter of the Children’s Wish Foundation for putting a new twist on things:
[The chapter] is currently working to grant 43 wishes, and has come up with a creative fundraising effort to help fund those wishes.
It’s called “Exile Island,” and it’s based on the landmark reality TV program “Survivor.” The plan is to have ten “tribes” of ten banished to George’s Island on Friday, September 19, where they will compete to win their way off the island. …
The tribes will compete to build a shelter, to pass mental and physical challenges and, most importantly, to raise funds. So despite being exiled out of their offices, they’ll get to hang on to their Blackberries. “A lot of their big donations come while they’re on the island, so there’s pretty fierce competition on the island,” [chapter director Cheryl] Matthews says.
Survivor’s producers have used the show to raise money for good causes in the past, so if I were Ms. Matthews, I’d be trying to reach Mark Burnett in advance of September 19. Wonder what Rupert is doing that day … | 501(c)
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