They’re Not a Fad … They’re a Phenomenon
Those rubber wristbands hawking a cause are so ubiquitous that it’s hard to believe they’ve been around for less than half a decade. But it was only in 2004 that the Lance Armstrong Foundation began selling yellow Livestrong bracelets, and since then tens of millions of them have been purchased. That compelled a huge variety of other organizations to follow suit, making it one of the most successful nonprofit merchandising initiatives of all time, noted the NonProfit Times recently.
Today, while some might be looking for the next fundraising phenomenon to come on the scene, nonprofits continue to use the bracelets to brand their causes and identify supporters. And many still make a few bucks while they’re at it.
The bracelets are everywhere. Soccer moms, besuited businesspeople, college kids, and everyone in between have them around their wrists. They’re such a simple way to raise money and build affinity, it’s a wonder nobody thought of them before. | 501(c)
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